The X1 video platform lacked the ability for the UI to be available in different languages. The platform has a diverse set of users, so how can we make it flexible for non-english users to find and enjoy content that is meaningful to them.
My role was to first understand our hispanic users, then identify areas of opportunity to enhance our current product.
Working with the cross-platform team we identified in order for our platform to allow for localization, the UI needed to account for a potential of 30% growth in text strings. That then required us to make updates to existing patterns to accommodate.
I had to identify areas through the user journey where we could implement updates so a user would be able to choose their language; first time user experiences, settings, and even through voice commands.
300K+ users

Role

Managed the requirements and intake for product features.
Worked with the UX team to deliver necessary visual assets to create a consistent brand look and feel through the experience.
Personalization on the X1 platform allowed users too quickly favorite the sports they're most interested in and the content would be front and center across all their devices.

Goals

Managed the requirements and intake for product features.
Worked with the UX team to deliver necessary visual assets to create a consistent brand look and feel through the experience.
Personalization on the X1 platform allowed users too quickly favorite the sports they're most interested in and the content would be front and center across all their devices.

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